It’s the first big holiday of the year (after New Year’s, that is). Stores overflow with themed decorations, and ads persuade consumers to buy their honeys a grand gift in honor of the big day.

But it’s not St. Valentine’s Day I’m referring to. This celebration involves more than one Saint—in fact, a whole slew of Saints, at least this year. Yes, folks. I’m talking ‘bout the Super Bowl—the most watched television program of the year. (more…)